We announce the existence of our album by sharing a geographical coordinate on Google Maps. At this location, near the intersection of Santa Monica and La Brea boulevards, is a strikingly minimal billboard that reads: “I Thought The Future Would Be Cooler.”
We invite people to come see the billboard for themselves and talk with us. Google Maps tweets out the location to their 2.8 million followers. We stand beneath it, live-streaming a Q&A; through Periscope and handing out risographed flyers of the album manifesto. Simultaneously, we release drone video of the billboard filmed by collaborator Renee Lusano.
We stage a reading of I Thought the Future Would Be Cooler, an unmade film, at Blum & Poe gallery, as part of our friend A.L. Steiner’s “Come & Go” performance series. Collaborators Mel Shimkovitz, Mikey Kampmann, and Rob Kieswetter read the roles, Claire narrates, and Jona performs a live score alongside the reading. I Thought the Future Would Be Cooler is a film about an undefined global catastrophe caused by an album of “regular” music.
We premiere our song “L.A. Plays Itself” with an installation spanning the grounds of The Getty Center Museum. Starting with a massive industrial traffic sign installed on the Getty’s travertine marble steps, 163 yellow production location signs—one for each word of the lyrics—led visitors across the museum to an IRL music video premiere overlooking a view of Los Angeles. For this installation, the visual vernacular of the streets of Los Angeles are transplanted into the museum.