As a present-day e-commerce entrepreneur, one of the advantages is that you do not have to begin from scratch or try to figure everything out on your own. There are ready-made platforms on which you can leverage to make your business start-up easy and quick.
These platforms eliminate the need to create an e-commerce website or online store. They can serve as the base for your business in the long run.
Amazon is probably the most potent ready-made platform we have available today to e-commerce entrepreneurs. Amazon has over the years proven to be a force to be reckoned with, growing from selling books to becoming a dominant retailer, selling almost everything.
The best thing that happened to Amazon is allowing e-com entrepreneurs to sell products on its site. Recognizing “third-party sales” has been a success story for Amazon, with over half of the sales made being third-party items in 2016.
Even if you own your e-commerce store or website, you might want to, and you should consider expanding your business into Amazon. The reason is that you’ll have more potential customers and have a better chance of increasing your sales. Here is a lucrative opportunity, and you should take a slice of the pie.
How To Start Selling On Amazon?
So you have decided to sell your products on Amazon, but you want to know how to begin. The process is easy. Below are the steps required to start making sales.
Step 1: Sign Up
Follow the easy Sign-up process on the Amazon seller website.
Step 2: Decide What You Want To Sell On Amazon
Amazon has 20 categories from which third-party sellers can choose to list their products for sale. Your product has to fit into any of the 20 categories. However, you will find a place to record anything you want to sell within these categories.
Step 3: Choose A Selling Plan
Yes, you do have to pay for the opportunity to use Amazon service. If you sell above 40 products in a month, you’ll pay $39.99. If you sell less, you’ll only pay 99 cents per sale. These costs cannot be compared to the potential you have at business success.
Step 4: Register And Begin Selling
Next is to create an account on Seller Central. Here is the interface where you get to manage your selling account.
Step 5: Add Product, Sell, And Ship
Add the products to sell in Amazon Marketplace. You can add products already on Amazon or products not yet on Amazon. When you have an order, amazon notifies you, and you get to ship the product.
Here is where a distinction gets established between e-commerce entrepreneurs. Note that you can choose to handle your shipping process by yourself, or you let Amazon do it on your behalf through FBA (Fulfilment by Amazon) program. Any way you decide to do it, you will get paid.
5 Tips To Selling on Amazon
- Optimize Product Details for Search
- Use Competitive Pricing
- Take Professional Product Images
- Consider Using Fulfillment by Amazon
- Take Amazon FBA Courses
Importance Of FBA (Fulfilment By Amazon)
FBA is the trouble-free business model used by many e-commerce entrepreneurs. It lets you place focus on the entrepreneurial aspect of your business. It will, in turn, increase your chances of better take-home revenue.
Fulfillment By Amazon means to outsource the responsibility of handling and shipping of the product to Amazon. How it works is to register under the FBA Program, create your product listing and ship your products to Amazon Warehouse. At this point, Amazon handles all the day-to-day tasks until the order gets fulfilled.
The question now is, why should you enroll for the FBA Program? Let’s look at some of the Pros and Cons of FBA.
Advantages of FBA
- Amazon relieves you of the trouble of handling inventory, shipping, and product return.
- Sitting upon the shoulder of Amazon increases your chance of getting more sales as Amazon accounts for 44% of online retail sales in the United States.
- You can ride upon the trust Amazon has built over the years with a customer base of approximately 200 million in number every month.
- You can make sales and, of course, money from free and organic traffic once your listing ranks.
- You can duplicate the process of selling on Amazon. Once you successfully make a sale, you can keep repeating the process to amplify your success.
Disadvantages of FBA
Competition and cost are the two significant challenges you are bound to face when you subscribe to the FBA program. However, there are ways to gain a competitive edge over your competitors. There are also ways to save money on various costs associated with the FBA shipping plan. Here is where Amazon FBA courses come in.
Are Amazon FBA Courses Worth It?
Many online business entrepreneurs have asked the all-important question, are Amazon FBA courses worth it? The answer is a big YES. Amazon FBA courses are essential but not compulsory.
However, if you are going to record a significant amount of success using the FBA program, you need to know how to navigate your way around the costs slammed at you. Many of these costs you are likely to innocently accept unless you know you can avoid it and know how to prevent it.
For example, when you ship your listed products for warehousing, Amazon will determine the warehouse that’s best for your products. After some time, Amazon may feel there is a need for your products to be moved to another warehouse. Unfortunately, Amazon does not bear the shipping cost to the new warehouse; you carry it all.
You can wave unnecessary warehouse changes and this cost by placing a request for your shipping plan. How to use all these techniques are taught on Amazon FBA courses. Also, there are a lot of processes that culminate in success in the Amazon FBA Business.
There are a lot of processes like product sourcing, finding the best suppliers in terms of quality and price, negotiating with suppliers, inventory management, running ads, private labeling, etc. The whole process is like a gigantic jigsaw. A mistake in any of these processes, and you mess with the entire process. You need mentors in the form of FBA courses to help you navigate the way.
I’ll say Amazon FBA courses are worth it. There are several courses available online. You should pick a coach that you feel comfortable with.