Location

Album Announcement

We announce the existence of our album by sharing a geographical coordinate on Google Maps. At this location, near the intersection of Santa Monica and La Brea boulevards, is a strikingly minimal billboard that reads: “I Thought The Future Would Be Cooler.”

We invite people to come see the billboard for themselves and talk with us. Google Maps tweets out the location to their 2.8 million followers. We stand beneath it, live-streaming a Q&A through Periscope and handing out risographed flyers of the album manifesto. Simultaneously, we release drone video of the billboard filmed by collaborator Renee Lusano.

PRESS: Pitchfork Stereogum FACT Impose Under The Radar

July 29th
List

Tracklist Reveal

We announce the tracklist of I Thought the Future Would Be Cooler by creating a “tracklisticle” on BuzzFeed. Each track has its own custom GIF and a short text. In the post, we claim that the album is dead but the GIF loops forever.

PRESS: Resident Advisor SPIN Exclaim! Pitchfork Diffuser

August 7th
Picture

Cover Art Unveiling

Before the album artwork is shared online, we send an edition of 300 prints of the artwork to fans directly, via fax. To do this, we build a web app with Matthew Spencer and Daniel Bogan; the app finds the user’s location and shows the nearest retail office center (FedEx Office, Staples, The UPS Store) capable of receiving faxes. Users are also able to enter in their fax number at home or work. Every fax is individually numbered and includes a cover sheet essay.

Here is a photoset of images shared by fans of their faxes on the YACHT Tumblr.

PRESS: The Verge Engadget

August 11th
Movie

Lyric Exhibition

We create a 4K, 60fps lyric video for the album’s title track, I Thought the Future Would be Cooler. It is unnecessarily high-resolution where the album artwork fax was necessarily low-res.

We share in-depth annotations of the song’s lyrics on Genius, with images, links, and micro-essays about video game design, police brutality, drone warfare, and True Detective.

PRESS: Billboard Consequence of Sound Under The Radar FLOOD

August 14th
Movie

Screenplay Reading

We stage a reading of I Thought the Future Would Be Cooler, an unmade film, at Blum & Poe gallery, as part of our friend A.L. Steiner’s “Come & Go” performance series. Collaborators Mel Shimkovitz, Mikey Kampmann, and Rob Kieswetter read the roles, Claire narrates, and Jona performs a live score alongside the reading. I Thought the Future Would Be Cooler is a film about an undefined global catastrophe caused by an album of “regular” music.

August 22nd
Location

Getty Museum Installation

We premiere our song "L.A. Plays Itself" with an installation spanning the grounds of The Getty Center Museum. Starting with a massive industrial traffic sign installed on the Getty’s travertine marble steps, 163 yellow production location signs—one for each word of the lyrics—led visitors across the museum to an IRL music video premiere overlooking a view of Los Angeles. For this installation, the visual vernacular of the streets of Los Angeles are transplanted into the museum.

The installation is part of the museum’s “Friday Flights” series of artist takeovers. In addition to our installation and premiere, we curate an evening of performances and installations from Body High Records, Yung Jake, Bobby Birdman, Kate Berlant, Johnny Pemberton, Crying Music, and more.

August 28th
Movie

L.A. Traffic Plays Itself

We stream the video for the song “L.A. Plays Itself” online, but only when Uber prices surge in Los Angeles.

Using the Uber API, our site playsitself.la streams the “L.A. Plays Itself” video only when surge pricing is activated; when prices reach 2x, the site unlocks an exclusive remix by British Grime producer Darq E Freaker. The project ties the song to the traffic patterns of our city. Designed in collaboration with BBDO.

PRESS: Pitchfork The Verge Gizmodo Stereogum FLOOD Engadget Fusion

September 22nd
Movie

Video Shot on Location

We publicly premiere "L.A. Plays Itself" with a feature interview with the Los Angeles Times.

The video is an IRL lyric video. 163 individual production location signs, ubiquitous in LA, used by managers of film and television shoots to indicate locations to crew, are installed throughout Los Angeles and filmed from the window of a moving car, revealing the song's lyrics in real time. "It's very good." — Thom Andersen.

PRESS: Los Angeles Times KPCC

September 24th
Movie

Forgotten Futures

We take The Verge on a tour of four structures in Los Angeles: the Theme Building at LAX, the Bonaventure Hotel, the Triforium, and the LADWP building. Each building represents the imagination of a desirable future that never came to pass. Each is a ruin of the past’s imagination of a cooler future: futures when travel would enjoyable, when music and technology could animate architecture, when public space might migrate indoors, when water might be limitless.

October 15th
Movie

Very "Now" Music Video

We premiere the official music video for "I Thought The Future Would Be Cooler" on NPR. Although we make no mention of this in any of our materials, October 21st, 2015 is “Back to the Future Day,” an occasion which has the internet in hysterics.

The video, directed by filmmaker Eugene Kotlyarenko, is an explicit critique of future-fetishism and the very platform on which it’s hosted. YouTube tweets it out to its 56 million followers.

PRESS: NPR Stereogum Boing Boing Tony Hawk

October 21st
Movie

Electric Objects Commission

We make three looping pieces for digital art platform Electric Objects, each beginning with an image shot by photographer Luke Gilford for the I Thought The Future Would Be Cooler album. The pieces are nods to the materiality of the screen: they are animated with loading wheels, iPhone Swipe to Unlock, a warped Photoshop Clone Stamp. “Just one example of how YACHT questions the current model for what a band should be in 2015,” noted The Creators Project.

PRESS: The Creators Project

November 25th